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Amazon Ads analytics for KDP self-publishers

Understand your Amazon Ads.
Book by book.

PublisherBoost brings your advertising data together. See which search terms generate orders, where spend produces no orders and how your figures develop after a change.

For Sponsored Products · No automated campaign changes

Everything in context

Which ads bring orders — and at what cost?

A search term appears in several campaigns. A single row only shows part of its performance. To make a decision, you need both: the totals for your book and each campaign’s contribution.

Books, campaigns and search terms

See the overall performance.
Explore the details.

A search term can appear in several campaigns. PublisherBoost brings its advertising data together for a book. See the overall performance while examining each campaign’s contribution.

  • From book to search term

    Books, campaigns, ad groups, targets and search terms in context.

  • Keep the details

    Compare individual campaign contributions and filter by book, marketplace and date range.

  • Make informed decisions

    Recognise patterns. Decide on your next step yourself.

Search term

Campaign A

Contributes to this search term.

Campaign B

Contributes to this search term.

Campaign C

Contributes to this search term.

Combined analysis

All campaigns. One search term.

Fictional example: contributions from three campaigns to one search term. The selected date range applies to every row.
CampaignClicksOrdersAd spend
Campaign A42832€184.23
Campaign B31228€142.17
Campaign C19320€97.41
Combined93380€423.81

Illustration with sample data — not a product screenshot.

Recommendations at a glanceSample data

Three fictional recommendations, each covering 14 days: €38.40 without an order; three orders at 21% ACoS; 41% ACoS against a 30% threshold, or 11 percentage points above it.

Illustration with sample data — not a product screenshot.

Recommendations with an explanation

Find the areas
worth a closer look.

PublisherBoost checks your advertising data against defined rules and your settings. Recommendations highlight spend without orders, terms generating sales or results above your ACoS threshold. You decide what to change in Amazon Ads.

  • Spend without orders.

    Search terms and targets with spend but no attributed orders in the selected date range.

  • Search terms generating sales.

    Identify terms generating orders and review their contribution.

  • Your ACoS threshold.

    Set a threshold for each book and marketplace. Each recommendation includes figures and a date range.

Keyword tracking

Record your changes.
Compare what happens next.

Follow one search term for a specific book and marketplace. Record your decisions and compare advertising data over time. Keep the context of your changes alongside the numbers.

  • Dated changes.

    Record what you changed and when, for one book and marketplace.

  • Compare date ranges.

    Compare advertising data before and after a change. A sequence of events does not prove causation.

  • Record organic rank.

    Add rank manually with its date and source.

Your tracked keyword April · sample

“space colouring book for kids”

ACoS over time Advertising data
Fictional ACoS over AprilACoS ranges between 28 and 35 percent. A bid change was recorded on 15 April. The chart is identical with and without the note.20%30%40%15 Apr1 Apr30 Apr
Bid adjusted

exact match · from €0.38 to €0.42

Your recorded change

Keep track of the change, its date and the figures over time.

Illustration with sample data. The chart does not prove causation.

Your notes put the numbers in context.

From figures to decisions

How PublisherBoostworks.

Three steps for your analysis. Your advertising decisions remain yours.

  1. Choose a book and date range.

    Review advertising data for your book and marketplace, from the overview to an individual search term.

    See the context

  2. Understand recommendations.

    Set your ACoS threshold. Review the figures and date range behind a recommendation.

    Compare with your threshold

  3. Follow the changes.

    Record changes with dates and compare advertising performance over time.

    A record for your decisions

Pricing at a glance

One product.
Three subscription terms.

All plans include analytics and learning features. This website provides product information; subscriptions cannot be purchased here.

1 month

€29.95

for the first month

  • Paid in advance
  • All analytics and learning features
  • Then €29.95 per month unless cancelled

3 months

€79.95

total for the first 3 months

€9.90 saved during the initial term
  • Paid in advance
  • All analytics and learning features
  • Then €29.95 per month unless cancelled

12 months

€299.50

total for the first 12 months

€59.90 saved during the initial term
  • Paid in advance
  • All analytics and learning features
  • Then €29.95 per month unless cancelled

Frequently asked questions

Clear answers are part of the product.

Who is PublisherBoost for?

KDP self-publishers who use Sponsored Products for their own books and want to understand their advertising data. The analysis connects books, campaigns, ad groups, targets and search terms.

Does PublisherBoost change my campaigns?

No. PublisherBoost analyses advertising data and provides recommendations. You decide whether to make a change and apply it yourself in Amazon Ads.

How are recommendations generated?

Recommendations use defined rules, your advertising data and your settings, including your ACoS threshold for each book and marketplace. The figures and date range explain each recommendation. Missing or incomplete data can limit what you can conclude.

What does ACoS mean?

ACoS is ad spend divided by attributed advertising sales. €41 spent against €100 in advertising sales means 41% ACoS. With a threshold of 30%, this is 11 percentage points above the threshold. ACoS is not a measure of profit.

Is my organic rank tracked automatically?

No. You enter organic rank manually with its date and source. Keyword tracking lets you review it alongside advertising data and recorded changes. A change in rank or ACoS does not prove the effect of one adjustment.

Can I add other users or clients’ advertising accounts?

Each login is intended for one adult and one advertising account of their own. For a business subscription, the named user works with an account belonging to that business. Shared logins, additional team members and clients’ advertising accounts are not included.

What happens after three or twelve months?

Unless cancelled, the subscription continues on an ongoing basis at €29.95 per monthly billing period. It does not start another fixed three- or twelve-month term. You may cancel at any time, effective at the end of the current subscription period. Statutory rights are unaffected.

Does PublisherBoost promise more sales or a better rank?

No. The software helps you interpret data and keep track of decisions. Sales, profit, advertising costs and rank depend on many factors. We do not guarantee a particular outcome.

Your advertising decisions. Our responsibility for the product.

PublisherBoost is developed and operated by Prasser & Schmidt GbR in Röbel/Müritz, Germany. Our aim is to make advertising data easier to understand and help you keep track of your own decisions.

About PublisherBoost →

Review your advertising
with the right data.

Have a question about PublisherBoost? Talk directly to the team behind the product.

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